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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110
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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Journalism. Public affairs. Search Engine Optimization (SEO). Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Market research. Media buying. Media relations. Non-profit management. Product management. Promotions. Social media consulting. Writing and editing.

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The 2019 PR/Media Test

Flatiron Communications

Robin Roberts _The Wall Street Journal. Q19) What factors pose the greatest threat to production of quality journalism in 2019? Q22) What is the difference between public affairs and public relations? _. Jane Mayer _Fox Business News.

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