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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. How B2B Marketing Can Get More out of Trade Shows.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).