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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. 4) Share the content on social media (organic).

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.