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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

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What is a Thought Leader and Do You Want to be One?

David PR Group

Today, I’m wiser (at least a little) and now completely understand the concept and believe it offers a great marketing opportunity for executives. Source: Wikipedia, which coincidentally can help you become one. 3) It brings you new opportunities, which might be new business or marketing-related. What is it? “A –John.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” This is a tip derived from phone interviewing. Search for receptive individuals. Repeat the last three words.

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. An example of a hero of free authority: Jimmy Wales of Wikipedia.”