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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168
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10 Easy Ways to Leverage Press Coverage

Cision

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Your shares will help build a reputation as a future source who drives results for them.

LinkedIn 120
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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

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Behind the Headlines With Dan Gregory

Cision

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120
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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. This is thanks, at least in part, to the “pressure for speed and clicks.”.

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Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. They don’t block influencer blog posts, or emails, or sponsored white papers. We will give stronger consideration to the areas unaffected by ad blockers.

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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.