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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Paul Maccabee followed up his exclusive Joe Pulizzi interview with " 5 Eye-Opening Lessons From "Epic Content Marketing ": 1) Act More Like Media and Less Like Marketers, 2) Marketing Is No Longer About You, 3) Market When Your Prospects Have No Intention of Buying, 4) Your Marketing Goal Is Now Subscription, and 5) Be Patient or Buy Your Media. #10.

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Content Marketing Is So Last Year

Flatiron Communications

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda.