Cision

NOVEMBER 3, 2016

In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. My knowledge base is a mile wide and a foot deep – just enough to be dangerous.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Interview your existing customers to find out more about their demographics, habits, and preferences. I push back. It’s not [just] the CMO. You need to define your own audience before you can own it.

Strategy 108

Strategy How To Content Marketing Analysis 108