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5 Ways to Reach New Audiences Through Tech Innovations

Cision

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations. what if we run over a person.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. She will be media neutral.