Internal Measurement Nonprofit Radio 
PRSay
JANUARY 14, 2022
Agencies must reevaluate success measurement with clients to better show value. Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. This is radio nowhere. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you. Bad things are possible.
Landis PR
APRIL 12, 2021
SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. In addition, BCN now has a nonprofit affiliate, LocalNewsMatters.org , many of whose stories move on the news wire. Decision Time Nears for Mega Measure: FASTER Bay Area. What is the wackiest story you have covered?
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PRSay
APRIL 19, 2016
A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.
Sword and the Script
JUNE 18, 2019
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Waxing UnLyrical
JULY 2, 2018
As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.
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