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8 Characteristics of a Successful Press Release

PR Fuel

To add to this, journalists often refer to press releases alone for official quotes. Use Multimedia and Visual References Where Possible. In today’s day and age, people are enticed by visual aids and references, i.e. multimedia. So make sure that your quote is as natural and accurate as possible. Prioritize SEO Practices.

Writing 61
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The Business Lie About Free DIY

Waxing UnLyrical

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. If we missed you, let us know.