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8 Characteristics of a Successful Press Release

PR Fuel

This blog outlines all the essential writing tactics you need to know. This is probably the most important aspect of press release writing because, essentially, a press release serves a very different purpose to a blog, for example. To add to this, journalists often refer to press releases alone for official quotes.

Writing 60
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The Business Lie About Free DIY

Waxing UnLyrical

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis!

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar.