Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Norton's Notes

JULY 26, 2017

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

Social Media 49

Social Media Airlines Media Viral 49