Handbook, Reputation and Viral - Public Relations Today

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications

Communications Analysis Web Handbook

The Top 11 Social Media Crises of 2017

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.

Social Media

Social Media Airlines Media Viral

Public Relations Today

A critical review of Excellence Theory in an era of digital communication

The Top 11 Social Media Crises of 2017

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