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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Here, you will gather information by having conversations with your team, from the top leadership to your department heads, stakeholder owners, etc.,

Crisis 172
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. The Internet is littered with failed attempts.