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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 191
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Marketing 239
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#19: Building a framework for reputation management

NewsWhip

So we have social media as a big source of information. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation.