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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. New technology, new commitments. Three major broadcast networks dominated TV.

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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. Writing a book about a fast-moving area of technology has challenges. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats.

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Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. In chatting terms it feels like taking a step backwards from chat technology. All that I know do. Wanna Subscribe?

Twitter 82