article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

article thumbnail

The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2 Press kit.

Media 52
article thumbnail

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Autumn traditionally means the start of new TV shows, the release of Oscar-contending films and a slew of Broadway shows. The clock is ticking! Get into online and broadcast gift guides.

Film 180