Remove Film Remove Marketing Remove Small Business Remove Storytelling
article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

article thumbnail

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. He’s a former film and TV writer and author of two books of fiction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Books of 2016 (According to Zude)

ZudePR

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Cialdini PH.D.

Writing 84
article thumbnail

5 Video Content Ideas to Increase Thought Leadership

Contently - Strategy

In content marketing, becoming a thought leader involves more than just sharing information. The Power of Video Content Marketing for Thought Leadership When pitted against traditional written content, video stands out for its unparalleled ability to convey messages in a more personal, engaging, and accessible manner.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52