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How to Develop Good Social Listening Techniques

PR for Anyone

I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We film videos. PR FOR ANYONE.

How To 130
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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130
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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. Get more media pitching knowledge from Michael Smart here.

Strategy 119
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Virtual Background

PR for Anyone

Again, it’s how you come across. If you are filming in your basement, it will likely be echoey. Be aware of how you represent yourself when you are online showing yourself virtually. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. ’ This train of thought is a highly creative process.