ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

PR Breakfast Club

JANUARY 11, 2015

Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28