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Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.

Brand 109
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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

My wife shared a post on Facebook with me last night. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. There’s also the sheer volume of disinformation shared on social media. Human beings are incredibly adaptable.

Crisis 167
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How to Generate Leads From Social Conversations

Cision

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. One of my clients was a hotel located near an amusement park. Social Conversations Aren’t So Random.

How To 198
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. A good number of predictions struck me as highly probable in 2019. My own predictions are included at the bottom.

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How to Generate Leads From Social Conversations

Beyond PR

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. One of my clients was a hotel located near an amusement park. Social Conversations Aren’t So Random.

How To 57
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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. I’ve known Steve for some years, when our paths first crossed thanks to social media. Becoming Ginger Rogers by Patrice Tanaka.