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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Mise en place (everything in its place). Write them down along with the steps you need to take to accomplish them. Solo PR Pro has a free ebook, Get It In Writing!

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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? Let’s take my hometown Target for example.

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Note how Wal-Mart flags its Spanish videos in a “Walmart en Espanol” playlist. Symptoms: A puzzled look because the “About” section of your YouTube channel provides little information on your company, and few social media links to Facebook, Twitter, Pinterest and Instagram.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . In layman’s terms, the amount of Facebook engagement to web content has doubled since last year. 2020 engagement. 2020 engagement.

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