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Ethics

Handbook

Media Relations

New book: AI tools for public relations

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015.

Tools

Tools Handbook Publicity Analysis

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications

Communications Analysis Web Handbook

New book: AI tools for public relations

A critical review of Excellence Theory in an era of digital communication

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