ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

5W PR

AUGUST 22, 2017

The best way to ensure you’re adhering to this requirement is to include #client on any posts relating to brands you work with and sharing truthful reviews when posting. As social media continues to dominate the branding and advertising space, the FTC is beginning to more closely monitor content on various platforms.

Social Media 92

Social Media Guidelines Media Handbook 92

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). Irwin also provides a detailed “check sheet for rating your community relations program” including: company policy.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). Irwin also provides a detailed “check sheet for rating your community relations program” including: company policy.

Community 40

Community Employee Local Groups 40

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert! Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60