Sword and the Script
APRIL 18, 2020
Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week. Read more: The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech via Tom Pick and B2B Marketing Zone.
PR 20/20
FEBRUARY 7, 2019
And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. I went in really against trade shows because it’s against the inbound marketing way, but it really proved out that it was critical for our market. That was what led to that determination of our marketing mix.
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Sword and the Script
FEBRUARY 14, 2017
At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. Backlinks.
ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. PR offers credibility. Credibility begets trust.
MaccaPR
OCTOBER 7, 2014
Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.
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