Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 2) Predictions and reaction to trends. But how many ask their customers for prediction?

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. This finding is reflected in previous surveys too, which points to a continued trend.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48