Remove Enterprise Remove Infographics Remove Pitching Remove Storytelling
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Enable Data Visualization to Empower Data Storytelling.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. They’re thinking about it as a key storytelling device. They include infographics. And, they’re thinking about it as a multi-media hub. Smart and slick.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively.