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The sedative effects of PR speak

Mark My Words

One of my favourite scenes from Apollo 13 is when Tom Hanks recreates the infamous, ‘Houston, we have a problem’ moment, which I remember hearing on the radio as a child. What follows is a barrage of technical language and spaceship jargon that only an engineer at Space X could fully understand. Who are we trying to deceive?

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines. Engineers at some point had to build a bridge.

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Okay Google, I think we’re going to get along

Stephen Waddington

The BBC and Wikipedia are frequently cited. Google Home will discover anything that you can find online via the search engine. It also seems to be able to connect and play any live radio station. These are trivial examples but they quickly enable you to being to understand the computing power and potential of the device.

Google 0
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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]