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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip! Not sure how to start this?

Facebook 177
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

Well first, I think it’s great to see brands taking a stand because, as an organization, if you have certain values and beliefs, you should not only hold your employees up to those standards, but you should also hold companies that you partner with to those same standards. We can’t do trade shows, can’t do in person events.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

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2022 PR Predictions

Landis PR

Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

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