Employee Product Launch Trade Shows Twitter 
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Don’t auto-brainstorm. The reason? The story blew up, of course.
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