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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Don’t auto-brainstorm. The reason? The story blew up, of course.

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