ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. Management compounded the bad news by seeming to blame employees. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. 82 percent believe more regulation should be applied to the pharmaceutical industry. “They’re scared about their jobs.”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). Just compare the Facebook IPO with NASDAQ’s trading glitch. Everyone remembers the Facebook part, but the NASDAQ piece, not so much. There is no difference between “social” and “traditional” media.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52