Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. They’re doing the same thing over on Facebook and Twitter.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. Google and Facebook struggle with fake news. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Regeneron Pharmaceuticals. Become Socially Active. Fast Retailing.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 16, 2014

What’s even better is that the proliferation of YouTube, Facebook and other social media channels is forcing corporations, business executives and public figures into greater degrees of transparency, making getting away with spin harder than ever before.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Cision

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. 82 percent believe more regulation should be applied to the pharmaceutical industry. “They’re scared about their jobs.”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Beyond PR

DECEMBER 5, 2017

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). Just compare the Facebook IPO with NASDAQ’s trading glitch. Everyone remembers the Facebook part, but the NASDAQ piece, not so much. There is no difference between “social” and “traditional” media.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. It’s a pity. Too bad for many other people. Why did this happen?

Government 52

Government Measurement Crisis Radio 52