Sat.Oct 20, 2012 - Fri.Oct 26, 2012

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.

Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation.

The International: Taking Social Media Overseas

Waxing UnLyrical

Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas.

It’s Friday Somewhere

Waxing UnLyrical

I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!),

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post.