June, 2010

Wordsworth - What are yours? Eight Ideas to Enhance Your Voice.

PR Job Coach

What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent.

How To 141

When THAT Story Runs.

Bad Pitch Blog

You know the one.the story your client should have been in. Whether it was a trend piece, industry roundup or some other piece of news -- it''s never a fun situation. From landing an interview only to wind up as background, to the article totally catching you off guard, we''ve all been there.

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More on "When THAT Story Runs" | part two

Bad Pitch Blog

Some great comments on the previous post compelled me to create this follow-up post. Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?"

Hiding Behind an Online Media Database

Bad Pitch Blog

A quick rant. Got another "pitch" sent via an email marketing platform. I won''t go off on the tangent explaining why I so loathe this approach with every fiber of my being multiplied by infinity with the intensity of a thousand suns -- on a stick.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Emerging Media and the News

Bad Pitch Blog

Brad King interviewed me for Emerging Media and the News. It''s an audio series he''s producing for his Ball State University students. King has worked for Wired, MIT Technology Review and he is also part of the SXSW Interactive speaker selection process.