June, 2010

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Wordsworth - What are yours? Eight Ideas to Enhance Your Voice.

PR Job Coach

'What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. So as you write your resume, your cover letters, your social-platform profiles, your blog, your twits and other prose, pay critical attention to your words and how you use them.

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When THAT Story Runs.

Bad Pitch Blog

'You know the one.the story your client should have been in. Whether it was a trend piece, industry roundup or some other piece of news -- it''s never a fun situation. From landing an interview only to wind up as background, to the article totally catching you off guard, we''ve all been there. Sometimes the client will want us to pitch a follow up story.essentially an extension of the first article.

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More on "When THAT Story Runs" | part two

Bad Pitch Blog

'Some great comments on the previous post compelled me to create this follow-up post. Anon : Any advice on what to tell [the client] when they come to you with the article and say "well, why weren''t we in this?" They have a valid question when their competition might be included, but how do you explain that it''s not humanly possible to know about every round-up or every article that a publication has planned, or to know and have a relationship with every single writer out there?

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Hiding Behind an Online Media Database

Bad Pitch Blog

'A quick rant. Got another "pitch" sent via an email marketing platform. I won''t go off on the tangent explaining why I so loathe this approach with every fiber of my being multiplied by infinity with the intensity of a thousand suns -- on a stick. But I will share with you a DISCLAIMER that was at the top of this particular piece of spam: This press release was sent through the Vocus PR platform.

Media 42
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Emerging Media and the News

Bad Pitch Blog

'Brad King interviewed me for Emerging Media and the News. It''s an audio series he''s producing for his Ball State University students. King has worked for Wired, MIT Technology Review and he is also part of the SXSW Interactive speaker selection process. Prior to this, King created a video series at SXSW-i catching up with folks from Harvard Business Digital , Telegraph Media Group and Tweetdeck to name a few.

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