Thu.Nov 23, 2023

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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? Programmatic advertising is a data-driven, automated method of buying and optimizing digital advertising campaigns in real time. […] The post Understanding Programmatic Advertising appeared first on.

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The Three ‘R’s of Newsjacking for PR Success


In the fast-paced world of public relations, staying ahead of the curve is essential for crafting impactful campaigns that resonate with target audiences. Newsjacking, in simple terms, is strategically aligning your brand or message with trending news stories; ‘jumping on’ trending topics in the wider news, if you will. It is a simple but powerful tool to amplify your PR efforts and achieve tangible results.

B2C 62

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The Importance of Diversity in the C-Suite Leadership

Ronn Torossian

Diversity in leadership is crucial for organizational success. It includes dimensions like gender, race, ethnicity, age, and sexual orientation. This article will focus on diversity and inclusion in the C-suite leadership. The C-suite consists of top leadership positions like CEO, CFO, COO, and CMO. These leaders shape an organization’s culture, values, and strategic direction. […] The post The Importance of Diversity in the C-Suite Leadership appeared first on.

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“Our lives and society have become more colorful” said Maxim Behar in the program "Your day" on Nova News TV

Maxim Behar

Host (Laura Indzhova): "Your Day" continues with PR expert Maxim Behar. Hello, good to see you. November 10 is nothing to celebrate, that's one of the posts I saw on Facebook today. Do you agree with that statement? Surely this post is related to the current political climate. Maxim Behar: There is a lot to celebrate because it has been 34 years since Bulgaria became not another country, but a whole new planet.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The social media “opportunity delta”: Using ad-driven distribution to gain press release media coverage.

Medianet Australia

Medianet and iCrowdNewswire are proud to announce their recent partnership to deliver ad-driven press release distribution on social media and other online platforms.