Thu.Dec 30, 2021

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How Much Does Media Monitoring Cost [2022 Buyer’s Guide]

Prowly

What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […]. The post How Much Does Media Monitoring Cost [2022 Buyer’s Guide] appeared first on Prowly Magazine.

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Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

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My New Year’s Resolution? Proof Everything!

Culpwrit

By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development. Colleague: “I am not looking for typos or grammar help but instead more for feedback on whether or not this properly sets the stage …” Me: [sensing my… Continue reading My New Year’s Resolution?

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Capturing the College Market

5W PR

College students are a massive demographic and consist mostly of 18 -24 year olds. Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. However, they also represent one of the world’s most elusive types of customers. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.