Deirdre Breakenridge

FEBRUARY 8, 2019

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out? How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages?

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Policies Community Twitter Blogging 157

Steve Barrett on PR

FEBRUARY 8, 2019

Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?

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Twitter Consumer Social Media Brand 84

Mark My Words

FEBRUARY 8, 2019

To read Liam Neeson’s interview in the Independent – bewildering and alarming in equal parts – is to be reminded of the actor’s cameo in Ricky Gervais’s Life’s Too Short. This moment was a highlight of a largely forgettable Warwick Davis vehicle, playing off the idea of Neeson turning his hand to comedy. Pitching his concept to Gervais and Stephen Merchant Neeson, hunched by the weight of ineffable angst, says he’ll “do some improvisation comedy.

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Film Interviews Course Pitching 60

Mindful Marketing

FEBRUARY 8, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. Your whole table expresses surprise, to which the waiter replies, “The pizza has pepperoni, so it is a ‘pepperoni pizza.’” Most people would not appreciate that response, yet that appears to be the tack some food marketers are taking in pr

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Print Consumer Exercises Groups 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

FEBRUARY 8, 2019

Front Row BBC Radio 4. Talking about the interview bombshell, what happens when big names make big mistakes, and damage control. Listen to full clip here: [link].

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Radio Interviews 60