Fri.Feb 08, 2019

4 tips to turn employees into brand ambassadors

PR Daily

Seek out gregarious, engaged workers who are natural communicators, and offer incentives for positive online messaging. Then, keep them inspired with a steady flow of compelling content. Some companies have bupkis in the marketing budget.

Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

PR Expanded

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Delta and Coke apologize for flirtatious napkins

PR Daily

The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’. The idea was to have a fun, flirtatious campaign for passengers high in the sky.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

Print 118

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in tips for developing writing routines, one word PR pros should ditch from their title, beneficial online marketing certificates and more. Here are the five most widely read stories this week on PR Daily : 4 ways to start a writing habit.

Local 125

More Trending

8 steps for presentations that will win top execs’ buy-in for your campaign

PR Daily

For PR pros—and for anyone seeking a green light and a hefty budget for a project—wowing your organization’s leaders hinges on sharp, data-rich delivery. Follow this guidance. To get campaign approvals—and ample budgets for them—PR pros must sell top executives. Generally, that requires demonstrating ROI, with charts and graphs delivered in a compelling presentation. Easier said than done.

Data 106

The Ballad of a PR meltdown

Mark My Words

To read Liam Neeson’s interview in the Independent – bewildering and alarming in equal parts – is to be reminded of the actor’s cameo in Ricky Gervais’s Life’s Too Short. This moment was a highlight of a largely forgettable Warwick Davis vehicle, playing off the idea of Neeson turning his hand to comedy. Pitching his concept to Gervais and Stephen Merchant Neeson, hunched by the weight of ineffable angst, says he’ll “do some improvisation comedy. Now.”

Film 60

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. Is your current output enough to meet your biggest objectives? There’s no universal magic number of blog posts that every organization should create per month in order to see results.

Mark talks Liam Nesson’s

Mark My Words

Front Row BBC Radio 4. Talking about the interview bombshell, what happens when big names make big mistakes, and damage control. Listen to full clip here: [link]. Mark Comments

Radio 60

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Grammy’s Sneak Peek: What the Internet is Buzzing About

Zignal Labs

The post Grammy’s Sneak Peek: What the Internet is Buzzing About appeared first on Zignal Labs

40

Jeff Bezos confronts crisis with a bare-all blog post

PR Daily

The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.

Grammy’s Sneak Peek: What the Internet is Buzzing About

Zignal Labs

The post Grammy’s Sneak Peek: What the Internet is Buzzing About appeared first on Zignal Labs

40