Agility PR Solutions

JULY 28, 2019

Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a former news producer (who, my past colleagues would say, crossed over to the “other side”), reports such as this are advantageous from a PR perspective. I’ve gathered three key takeaways from […].

Media 125

Media Survey Report Marketing 125

The Stalwart Blog

JULY 28, 2019

Some days even the best-intended actions can cause a crisis PR. A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. That purchase happened to be swimsuits.

Crisis 60

Crisis Apparel Blogging Social Media 60

Agility PR Solutions

JULY 28, 2019

ICYMI, it’s now official—both physical and digital engagement are paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is thepreferred option and choice, according to new research from the CMO Council.

Consumer 66

Consumer Brand Branding Marketing 66

Stephen Waddington

JULY 28, 2019

Hacks can double their salary by applying transferable skills in public relations but the switch isn’t without its issues. There is no single career path in public relations. Practitioners join the profession via apprenticeships, degrees, professional qualifications, social media and marketing. Some people, like me, make the switch from journalism to public relations.

Journalism 74

Journalism Publicity Crisis Management Training 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.