Fri.Dec 01, 2023

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5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips

Prowly

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine.

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PRCA Measurement Conference questions answered by AI

Stuart Bruce

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month. I was part of a panel on Navigating the Future of … © Stuart Bruce - PRCA Measurement Conference questions answered by AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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SaaS Link Building: Tips and Examples

Buzzstream

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

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Rock Legends Welcome Unique Collaboration

HMA Public Relations

The Rolling Stones are hitting the road again with a new tour sponsorship. Find out more on how this unique collaboration highlights the importance of personalization in this post from Justin Liggin.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PR Pivot: How PR Pros Keep on Their Toes

Axia PR

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Public relations braces for AI

Wadds Inc.

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. The Impact of AI on UK Jobs and Training assesses the exposure of different occupations, sectors, geographies, and qualifications to AI.