Burger King and Ogilvy make gamers Twitch
Mark My Words
AUGUST 21, 2020
Screw the backlash. This is brilliant. With the advent of every new media comes the gold rush; the scramble for the advertising, comms and marketing industries to find a sweet spot in which commercial content can gain, or at least hijack an organic audience before the platform undergoes a Facebook style-hypercommercialisation. I’ve been a fan of Twitch since it launched and think it’s a hugely exciting world, but what Ogilvy and Burger King have done here is gamed the system, exploited a huge lo
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