Ishmael's Corner

OCTOBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you.more.

Storytelling 121

Storytelling Communications Agency Publicity 121

Waxing UnLyrical

OCTOBER 1, 2016

I know what you’re thinking. Labor Day was a month ago. So why am I bringing it up now, when Fall is well and truly Falling, and you can’t get to the pet section in Costco without tripping over the Thanksgiving stuff? A funny thing happened on the way to Labor Day. Well, the last time we published a post on WUL, Labor Day was around the corner.

Banking 56

Banking Measurement Course Community 56

Sword and the Script

OCTOBER 1, 2016

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.

Content Marketing 95

Content Marketing Marketing B2B Survey 95