How Should Companies Handle Underconsumption?
Mindful Marketing
SEPTEMBER 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing I was fascinated to see video recently of a remote Amazonian tribe , deep in the rain forest of Peru, that’s one of the world’s last uncontacted people groups. Interestingly, while its members live successfully with very little, influencers in other parts of the world are suggesting minimalist lifestyles, being called underconsumption.
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