Ishmael's Corner
JUNE 21, 2020
By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.
Sword and the Script
JANUARY 8, 2019
3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 4) Personal social media engagement. If you are working for a large organization and publishing posts five days a week – this is a no-brainer – make including customers part of the process.
The Hoffman Agency
JUNE 22, 2020
In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?
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