The Resolution Blog

OCTOBER 26, 2017

Whether it’s paid influencer work, content seeding or media relations for SEO links, they have taken time to up-skill in their area of communications. Then, if you want to know how to get started read my ebook ‘PRs Digital Resolution. Automate your workflow to free up time The new competitors are here for a reason. They love it.

How To 180

How To SEO eBook Measurement 180

Doctor Spin

JANUARY 7, 2024

[link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). Please support my PR blog by sharing it with other communication professionals. 4 Silfwer, J.

Interviews 59

Interviews Media eBook Journalism 59

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. For questions or PR support, contact me via jerry@spinfactory.com.

Digital PR 83

Digital PR SEO Engineering eBook 83

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 184

eBook Policies Government Engineering 184

Polaris

JANUARY 13, 2015

Several years ago, the Canadian Public Relations Society standardized media relations measurement with Media Relations Rating Points. And if you need a few more pointers, download our eBook, How to Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm. 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Doctor Spin

MAY 30, 2023

and Barnum & Bailey Circus’ Founder Affected Marketing and Public Relations Although some critics have labelled Barnum as a purveyor of hoaxes and deception, his enduring legacy as a visionary showman and master of spectacle continues to captivate audiences and inspire generations of entertainers and entrepreneurs. Learn more: P.T.

Publicity 52

Publicity eBook Ethics Resources 52

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Identify a Stupid Majority in your niche. Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. Build on that thought leadership with an active media relations program. Earned Media Public Relations Social Media launch PR media relations pre-launch PR social media'

How To 117

How To eBook Leadership Social Media 117

The Resolution Blog

MAY 12, 2017

Google tracking links in articles You can find out more about the power of links in coverage and Google search visibility in my eBook ‘ PRs Digital Resolution ’. The greater visibility in search means more people will see it, engage and purchase. If you’re still not clear watch this video for a recap: Yay!

Analytics 120

Analytics Google eBook Training 120

The Resolution Blog

FEBRUARY 24, 2016

Sarah Hall’s #FuturePRoof ebook is definitely worth a read, and I'm not just saying that because I've worked with Alex (Manifest) and Jim (Threepipe) who both wrote chapters along with Coverage Book's very own Stella Bayles. Gotta love a WeWork. What book would you recommend to young PR professionals?

Creativity 120

Creativity eBook Meeting Banking 120

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Public Relations' 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy. Marketing the same product constantly can make it difficult for marketers to come up with new ideas on how to diversify their content.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Rock the Status Quo

JANUARY 16, 2015

Did you get my FREE eBOOK on pitching media? It would take a little online research sleuthing out ideas and maybe an outside expert or two, but it would be related to what her blog covers with a unique perspective. This one is really vague and begs the question, WHY would I do this? If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

Public Relations Sydney

SEPTEMBER 8, 2014

These include: Credibility - Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. .

eBook 84

eBook Agency Advertising Advertising 84

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Doctor Spin

DECEMBER 22, 2023

Barnum: “There’s No Such Thing as Bad Publicity” Walter Lippmann: Public Opinion and Perception Management John Dewey and the ‘P’ in Public Relations Marshall McLuhan: “The Medium is the Message” Leon Festinger—The Psychologist Behind Cognitive Dissonance Shep Gordon: “Make Parents Angry” Subscribe and get a free ebook on how to get better PR ideas.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Sword and the Script

JANUARY 8, 2019

3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. 4) Personal social media engagement. If you are working for a large organization and publishing posts five days a week – this is a no-brainer – make including customers part of the process.

B2B 76

B2B Media eBook Interviews 76

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Public Relations Sydney

OCTOBER 19, 2014

This is essential for good media relations. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Did those that read the mention of your company in Forbes check out your site? Did your campaign send people to your physical store?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Free ebook: “Get It in Writing!”. Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. Producing an eBook on B2B marketing and PR. We attribute our longevity to our ability to evolve as the profession has changed.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

JANUARY 20, 2015

From media relations and content to productivity and social, there are literally thousands of options. KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie. Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Tools 40

Tools eBook Resources Measurement 40

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Write my first eBook and read MORE! While I’m all about running more and spending less, I’m also aiming to make sure I focus on my professional self in the New Year. Jordan Ingram, SHIFT Boston .

eBook 60

eBook Creativity Agency Exercises 60

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. So, what do you have to do exactly? Identify your Stupid Majority. 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

Waxing UnLyrical

FEBRUARY 6, 2015

Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. Regardless of whether your work focuses on government relations, advocacy, member communications, media relations… social media is part of everyone’s job. We want more.”. More” is good… most of the time.

Strategy 40

Strategy Social Media eBook Community 40

Doctor Spin

DECEMBER 21, 2023

Learn more: Journalism vs PR Subscribe and get a free ebook on how to get better PR ideas. But even if both journalism and PR fail to live up to their ideal states at all times, both practices play vital roles in upholding a balanced and stable democracy. ANNOTATIONS [ + ] ANNOTATIONS 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Blogger relations. Community relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. to approximately $5.5

B2B 113

B2B Marketing Survey Software 113

The Hoffman Agency

JUNE 22, 2020

Primary among these are lead generation and prospect nurturing, with meeting media and industry analysts also high on the list. Ultimately, B2B tech companies should focus on the valuable outcomes of the industry events they invest in attending, rather than the mechanics alone.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. If you’re not sure where to start, we recommend investigating the trends and patterns of your competitors. Doing so can help influence content ideas and strategies to make your content stand out above theirs.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

DECEMBER 13, 2016

For example, repurposing the summaries of the webinars you’ve already published over the course of the year into a cohesive ebook. This requires some advanced planning, but if you cover one trend every month, at the end of the year, you have the foundation for an ebook on 12 trends from 2017.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. I got involved with the ebook project because I wanted to contribute. One of 19 contributors to a groundbreaking ebook. Whether this be through blogs, speaker opps, white papers, or even ebooks. We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. To set the stage for the launch of Cision’s content marketing suite, Heidi’s team dedicated extensive time and effort to creating a cornerstone ebook: “Power Your Story: Content Marketing Essentials for PR.”.

eBook 70

eBook Viral Conference Content Marketing 70