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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136
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The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. . — Kristi Hines (@kikolani) August 20, 2015. Douglas Idugboe – @douglasi.

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. What a novel idea!” You won’t get coverage by simply including a video here and an image there.

eBook 70
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. Also includes mobile gaming, social media, and the web. However, some straddle more than one type of mass communication.

Ethics 52