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Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Building credibility is an important component of having a good reputation.

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The main mistakes of brand newsrooms and how to avoid them

Presspage

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88
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5 technologies that will change how you do PR

Presspage

the importance of online reputation management. the importance of measurability. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. contributors.

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11 Tips for Choosing a Press Release Newswire

PR Fuel

Confirm through their website whether the company has enough experience to achieve measurable results. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process. For this reason, you want a company with a proven track record of delivering accurate and timely results. Multimedia Embed.

Writing 52
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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Common ones include: Blogs. White papers.