Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. Articles in their raw form aren’t measurable.

Measurement 150

Measurement Analytics Data Product Launch 150

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

NOVEMBER 10, 2021

Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Having your research documented is very helpful for this next step, which involves presenting and discussing your findings with the decision-makers in your organization.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.

How To 259

How To Social Media Product Launch Construction 259

Waxing UnLyrical

DECEMBER 14, 2016

The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. If you consider PR’s classic measurement elements – outputs, outtakes and outcomes, two of three of these can be controlled and enhanced with social employee advocacy. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120