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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles.

Ethics 97
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Folgers case study sums up what big ad agencies always get wrong about social

Communications Conversations

However, if Folgers is targeting a younger demo, I have a couple key questions: 1 – How many 25-year-olds know who Joan Jett is? What am I talking about? Unrivaled community, crew and coffee. ?? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson.

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The Faraday Future way: failing to plan is planning to fail

PR in High Definition

Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. Unfortunately for Faraday Future, company executives were left red-faced when the demo failed on stage. However, that doesn’t mean things always go to plan. The result?

Crisis 48
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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.