An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?
Sword and the Script
JANUARY 3, 2023
Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Should companies hire public relations people internally? When should a company hire a public relations agency?
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