Definition, Ethics and Media - Public Relations Today

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Definition

Ethics

Media

Five myths about shaping online reputations.

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

Reputation

Reputation Employee Crisis Crisis Management

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications

Communications Analysis Web Handbook

Five myths about shaping online reputations.

A critical review of Excellence Theory in an era of digital communication

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